H. E. Butt Foundation & Laity Lodge Youth Camp
I manage LLYC's social presence — planning, creating, and posting content that keeps their audience connected. Campaigns primarily focus on summer staff recruitment and community building, with target audiences ranging from young families with camper-aged kids, to college students, to alumni.
LLYC received 1.7M impressions across Instagram, a 123.2% increase from last year. (YTD June 2026)
