H. E. Butt Foundation & Laity Lodge Youth Camp
I manage LLYC's social presence — planning, creating, and posting content that keeps their audience connected. Campaigns primarily focus on summer staff recruitment and community building, with target audiences ranging from young families with camper-aged kids, to college students, to alumni.
In 2025, LLYC received 1.3M impressions across Instagram, a 78% increase from last year.
